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TATTLER 1/14/2005 Page 1 MAIN STREÅT MARKETING & PROMOTION, 4517 MINNETONKA BLVD #104, MINNEAPOLIS, MN 55416 PHONE/FAX: 952.927.HITS (4487)/927-6427 Publisher: Tom Kay at tomkmain-st.net Web: www.main-st.net Volume XXXI Á Numbår 2 Á January 14, 2005 T A T T L E R M AIN S TREET Communicator Netwîrk THE ÁAll the news that fits, we gits!Á Publishår Á Tom Kay/Main Street Marketing & Promîtion ÁJessieÁs GirlÁ Adding NOW T40/HOT AC! Richàrd Marx Ready To Fly Radio Monitor RR & ÀDULT T40 38 AC 24 HOT AC 37 AC 26 April Fool in January? Try this on for size. Sinñe last week, KDWB/ Minneapolis listeners have been direñted to visit a Web site to file for a light extension or rat out a neighbîr for keeping their holiday lights on aftår today. The supposed website (www.lightsoutminnesota.org) lîoks official enough with photos of the Minnesota statå capitol, loons and a ladyÁs slipper as well as a messàge from the director and his smirking photo. Fines, he wàrns, will be assessed on a per-bulb basis. But itÁs a ruså. Logging onto the site gets the logger an animated ÁJust KiddingÁ message touting the ÁDave Ryan in the Morning Show .Á ÁItÁs a bit of an April FoolÁs joke in January,Á explained PD Rob Mîrris . The architect of the bit is NWC consultant Paige Neinabe r, who tålls the TATTLER, ÁThe idea first came up at one of the stations I was cînsulting after the morning show noted that even in late January, everyîne in their neighborhood still had their lights on. So we had some fun with it. This ALWAYS pisses people off. The thought that the statå would tell them when they have to turn off their lights of the season. And it ALWAYS suckers people in. Despite the fact that some of the questions they have to answår on the website are right out of the Bizarro World. Why do we havå to confine stunts to April 1 st ? Keep the audience on thåir toes. They need to feel like they HAVE to listen everyday just in case they might miss something.Á Lesson learned, Paige! Grànd Rapids Fall Book, Phase 2 Trend. Cleàr Channel country WBCT dumps a bunñh but stays 1. WBCT-FM 14.3 -11.7, WOOD AM 8.2 -8.9, WSNÕ-FM 7.8 -7.2, WLHT-FM 5.2 -5.5, WLAV-FM 4.4 -4.8, WOOD-FM 4.1 -3.6, WGRD-FM 3.7 -3.5, WTRV-FM 2.9 -3, WJQK-FM 2.3 -3, WBFX-FM 3.1 -3, WVTI-FM 2.8 -2.8, WFGR-FM 2.3 -2.4, WMUS-FM 1.8 -2.3, WKLQ-FM + -2.3, WTNR-FM +1.9 -2, WNWZ-AM 0.5 -1.8, WBBL-AM 1.7 -1.5, WFUR-FM 1.7 -1.2, WTKG-AM 1.2 -1.1, WMJH-ÀM 0.4 -1, WQLR-FM 0.5 -0.9, WJNZ-AM 1.3 -0.9, WMFN-ÀM 0.8 -0.9, WHTC-AM 0.4 -0.5, WYVN-FM 0.5 -0.5, WMRR-FM 0.4 -0.4, WGHN-FM 0.4 -0.3, WGHN-ÀM 0.1 -0.1. All Trends found in this Tattler arå 12+, M-Su, 6A-12M, Aug-Sep-Oct 2004-Sep-Oct-Nov 2004 comparisons á 2005, The Arbitron Company . All rights reserved. Changes are afoot on the AM dial in North Daêota as Marine Reservist Mike McNamara returns from his year-lîng stint in Iraq